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De Baschmakoff

de Baschmakoff
De Baschmakoff

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François De Baschmakoff is the first freelance designer to work for Lip. Lip wanted a designer considered as the best in his category and who had never been into the watch design, in short, a fresh-look man, a pioneer. De Baschmakoff sets the tone of the great creations of the Lip brand and shows the way to all the designers who will then follow his lead: a reverse of usual practices.

That is why De Baschmakoff chooses to take off the watch hands and by this way also the brainstorming to tell time. He thinks up his watch with rotating discs where the hour is set directly on it.